Every day, thousands of bad B2B deals get made. Yours don’t have to be.
Buyable makes it faster and easier for executives to buy important outcomes—by finding founders capable of delivering them and structuring deals both sides can defend.
“You pay us.
We give you access.
Maybe you get results.
Maybe you don’t.”
That deal is bad for everyone in the room.
Bad for executives — they don’t get the outcome they need, tied to the board, the budget, the quarter, the promotion, the turnaround.
Bad for B2B tech companies — a deal built on access instead of outcomes doesn’t survive the next board review.
The outcome you owe the board doesn’t live in a platform bundle or a longer pitch deck. It lives in a deal that was structured, from day one, to deliver it.
Buyable connects important outcomes with the founders capable of delivering them.
Executives bring the outcome. Founders bring the capability. Buyable brings both sides together and structures the deal around measurable value, credible proof, mutual commitments, and clear milestones.
Name the outcome
Define the business result, executive owner, current cost, and value of solving it.
Find the founder
Identify a founder-led company with the capability and proof to deliver it.
Structure the deal
Build the business case, milestones, mutual commitments, proof rules, and commercial terms.
Run the ValueSprint
Give both sides a contained way to prove the outcome before making a larger commitment.
Buyers
Buyers
We’ve built deals on both sides of the table.
Buyable is led by Carson Marr and our board advisors, who have spent years advising executives buying enterprise technology and the teams building and selling it.
The pattern is usually the same on both sides: the founder had valuable capability, the executive had an important outcome, but the deal between them made the value difficult to understand, defend, and buy.
The experience behind Buyable includes:
Executives from a $5B AI tech company told us: “Outcomes, or we walk.”
So we stopped selling access. We started brokering the deals that move enterprise value — structured around a guaranteed outcome, mutual commitments, and clear milestones.
To answer the question every exec is really asking: “Where does our next $10M actually live?”
Four places. The stronger an offer connects to one of them, the easier it is to defend and approve.
A Buyable offer has:
- A named executive who owns the pain, budget, and outcome — not just a champion.
- A problem already costing them money today — measurable, not theoretical.
- A clear outcome in their numbers, not your features.
- A business case that’s 5–10× the investment, defensible to a CFO.
- Credible proof — comparable wins, named references, hard numbers.
- A guaranteed result, not a best-effort engagement.
- Mutual commitments — access, data, decisions, time — named on both sides.
- A relationship-safe path to the meeting — no spamming, no begging.
An offer that clears the Bar earns a place on the Money Map — and a defensible answer to “where’s the $10M?” An offer that doesn’t, doesn’t.
See the full rubric →I wish every seller was like you guys.
Our typical TCV is ~$1M. With Buyable we closed a $4M deal we never would’ve even had access to.
Thinking through our deals with Buyable makes them better.
Walk into the board with a $10M deal you can defend.
One outcome-backed motion generated $104M in qualified pipeline in eight weeks. Watch the case study →
Rooting for your next deal,
— The Buyable Team